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Arbor Books Publishing Sees EBooks Replacing Paperbacks

Just a few short years ago, the avid reader who wanted convenience and savings would wait for desirable titles to appear in paperback. It was cheap and as easy as going to the grocery store. Now, eBooks are making paperbacks obsolete-and no trip to the grocery or bookstore is needed. With various new eReaders hitting the market, Amazon’s Kindle, Barnes & Noble’s Nook, Apple’s iPad-simply hit download and in less than a minute you have the convenience of a new book to read while cuddling in your favorite armchair. As an added bonus, instead of books piled on your dresser or collecting dust on your shelves, you can store thousands of titles on your eReader.

Larry Leichman, owner of Arbor Books Publishing, a leading ghostwriter and designer of eBooks, believes everything will soon go digital in a matter of a few years. Just the way music downloads have become the norm with music listeners, the same trend toward electronic publishing will soon hook book lovers as well. And the statistics back this up. According to Amazon.com, eBook sales have already surpassed hardcover sales and will surpass paperback sales in 2011. Paperbacks have always sold more copies because of their lower cost, but without that advantage they are disappearing from the marketplace.

According to industry statistics, eBook sales have skyrocketed in the last ten years because of improved eBook readers and ease of downloads. The Association of American Publishers estimates that physical book sales generated $24.3 billion in 2008, down 3% from 2007. Self-published and ghostwritten books, however, are increasing in number.

Here are 10 reasons why eBooks are the new paperbacks:

* eBook sales are growing exponentially.

* eBooks offer authors a much heftier royalty, making them more attractive to independent self-publishers

* eBooks are very cheap to buy; prices start at $.99.

* With today’s improved electronic readers, eBooks have the advantage of go-anywhere practicality and durability.

* Publishers are reluctantly embracing eBooks and may already be thinking about abandoning traditional paperback and hard cover divisions in favor of eBook production.

* EBooks are so cheap to mass produce-it’s as simple as copying a master computer file-that the relatively huge cost of printing paperbacks and hard cover books may no longer make sense.

* Kindle and iPad sales are skyrocketing as readers discover that their high purchase prices are still lower than the total cost of the many paperback books they will read.

* A younger generation, already accustomed to downloading and a digital world, will expect content in electronic form, just as their parents saw paperbacks as the avenue to cheaper content.

So if you’ve been reluctant to make the switch to eBooks, now’s the best time of all to give them a try and join the revolution.

Originally posted here: Arbor Books Publishing Sees EBooks Replacing Paperbacks

PDF ebook publishing Tips – How to Sell Truckloads of Ebooks Through a “Hub Page”

PDF ebook publishing can easily be put into motion for anyone who has devised a niche based ebook that they desire to market. Once you have created a niche driven eBook, you should consider creating a hub or launch page in order to market and sell the ebook from. This is best described by creating a single webpage that features either the title or your eBook’s main keywords in the domain name listing.

You should then place information on your single webpage about your ebook including what it is about, what it covers and even excerpts from the content. You can even offer a free sample chapter of the contents on this hub page to entice visitors to your website to purchase your ebook.

Additionally, you should create or obtain real quotes and reviews about your ebook. You can do this by giving your ebook away for free to a few people to review in exchange for a quote or review. You can then place this on your website in order to further entice readers into purchasing your ebook.

PDF ebook publishing is best done on your own if you desire to make the most possible money. You can then further market the ebook by creating articles about the topic covered in your ebook and then by submitting them to article directories and ezines. You can then place a link to your website and main sales page in a bio at the bottom of these articles. This is a great way to generate leads through marketing in order to drive web traffic to your hub page where you will sell your ebook online.

Continue reading here: PDF ebook publishing Tips – How to Sell Truckloads of Ebooks Through a “Hub Page”

How to Make Money – Writing and Publishing eBooks

It is becoming more and more common for average individuals to learn how to make money online. One method of doing just this which has been tried and tested is the creation of an eBook. Essentially, an eBook is nothing more than a digital, downloadable version of a book. These eBooks are generally produced in an PDF format, which makes them easy to mass produce, store, and relay to the customer. It is safe to say that the eBook is here to stay. All you need to do is figure out how to make money with it.

The first thing that you have to determine is who your target audience is. Essentially, your target audience is synonymous with your target market. The key is to identify a target market, identify topics which are of importance to that market, and then make these topics the theme of your eBook. For instance, if you choose a niche which has to do with video games, then you can focus on a single theme, such as strategies for a few of the most popular games.

The next step is to create an outline of the different aspects of your topic of choice. For instance, your outline can identify how your topic came into existence and evolved over the years. It can then go on to discuss where you think the future is headed, as well as what you would like to see. Of course, this is entirely up to you. Keep a notebook close by at all times during this stage. Within this notebook you will write down all of your ideas over the next several days. Once you are satisfied with your idea set, build upon these ideas, and organize them into chapters of your eBook. Keep in mind that your chapters have to flow sequentially.

Once the content of your eBook has been written, it is time to make it pretty. Remember that people will be deciding whether or not to purchase your eBook without having actually seen it. Therefore, it is important that you put a lot into the design of the eBook cover. The pages of the eBook itself should also be easy on the eye. Utilize short paragraphs, an easy to read font, a good amount of “white space” between paragraphs, and perhaps some aesthetically pleasing branding. The reason why we need to pay a great deal of attention to these factors is because most individuals will be reading your eBook directly from their computer monitor. Thus, reading it should not cause any discomfort.

When you have reached this stage, your eBook is ready for the public. Therefore, it is time to shift your attention to letting your target market know that your eBook is available to guide them towards solving their problems. Keep in mind that an eBook is not something which can be held in your hands and thumbed through as is a paperback or hard cover. Thus, your sales letter must make it crystal clear to the customer what benefits they will receive from purchasing and reading your eBook.

Although planning and writing your eBook is a challenge, so is its promotion. The good news is that there are a myriad of ebook marketing techniques that you can utilize to rise to the challenge. While those techniques are beyond the scope of this article, I will say that the most effective techniques which I have witnesses are affiliate marketing, social networking, and article marketing.